How to start SEO for my new site
Keyword Analysis - part-II:
After you have collected the core terms (Keywords) form your site, do the same thing with your competitors site(s) those are enjoying top positions in search engines. Many core terms will be specific to certain sites, depending on what they offer, so only keep records of those that relate to your business products and services.
You may find some ambiguous terms as to what the searcher is looking for, when in doubt add them to your lists, you can eliminate it later. On the other hand, any term that obviously doesn’t relates specifically for your site should not be added to your list.
Note: You might want to try and capture from searchers looking for a specific product of a competitor which you don’t offer, this should be done with great care, if you wish to have a list of these search terms or keywords, make a separate record of them for the main core terms those are relevant to your business (products or services)
Before concluding your core term research be sure to wear out the following resources:
- Words you feel people would type in, to find your website, its products and services, etc.
- What questions your visitors will be asking about your products and services.
- What visitors are trying to accomplish.
- Audience needs: phrases that describe problems which are addressed by website.
- Industry glossaries and reference materials.
- Thesauri, taxonomies and ontology.
- Websites listed in related categories of the Yahoo! Directory.
- Geography dependent search phrases.
- Cost dependent search phrases.
- Technology dependent search phrases.
In the next tutorial I will be going to post how to do keyword search using different Keyword tools and how make an excel sheet.